Click here to view the design process deck
This project was designed as a part of my internship at Microsoft. Identities are multifaceted and digital identities are a representation of our real-world identities. we often wear many hats. But, one of the main drawbacks of social media platforms is that it forces us to represent one version of our self. Yoo is designed to express your identity by representing multiple personality profiles.
A key research finding was that Millennials, in particular, have multiple ‘side hustles’ and often represented themselves on the same platform with different profiles. For instance, profiles of a Photographer, a Designer, and a Singer account belonged to the same person on the same platform. Although they were particular of keeping these personalities segregated, they found it challenging to manage them and complained of having to create multiple profiles on the same platform. Trust and privacy were other primary concerns that challenged them
My role in this project was end to end design development. Research played an important role in the development of this platform. I worked with User Researchers and PM’s extensively for this project to drive design ideation.
My inspiration for this project was the personality islands from the animated movie Inside Out in which Riley’s identity is a sum of different personalities which defines her for who she is. To explore this paradigm I conducted a pilot research study and interviewed 10 people of various age groups to understand what stories and personalities define who they are.
Read my MFA Thesis and design process here
De-Code was designed as a part of my MFA thesis project at Northeastern University. My thesis project explores the Ethics of farm to table process. It investigates the transparency of information available to consumers through food labels and how users perceive such information.
While shopping for food at grocery store, in midst of information chaos, we often fall prey to food marketing gimmicks and miss noticing important information on food packages that could help us make better choices. With regulated and non regulated labels, it can be hard to de-code what food labels mean. The output of De-code was a Food Archive that organizes this date to create a more personalized shopping experience that matches user needs with food labels and ingredients.
The process involved data collection, user research, data organization, communication and experience design.
“Planning a trip with all my friends is always a hassle considering each one has an opinion.”
Click here to view the design process deck
Troops is a smart itinerary travel planning platform designed to create a more positive travel planning experience for users traveling in groups. One of the main challenges users encounter while together traveling, is finalizing an itinerary that everyone agrees upon considering that each one had a suggestion.
Troops is designed to generate smart itineraries based on votes provided by group members. The aim of the platform is to create a more efficient and seamless experience for people traveling in larger groups. This project was designed for TripAdvisor as a part of my academic project.
This platform was designed as a part of my internship project at Microsoft. The brief was to create a social media aggregator. The team for this project consisted of a developer intern and myself.
Follower is a social media aggregator platform that collects and aggregates content from all your social media platforms. It also provides curated content suggestions based on your interests and followers from all your synced social media platforms.
My responsibility included critiquing and assessing an already existing design for the social media aggregator at Microsoft and redesigning the whole experience to improve the user experience. This project mainly involved ideation, conceptualization, prototyping and close collaboration with the developer to implement this.
Moment Marker is a feature that was designed during the Microsoft Hackathon week. During this time, our team brainstormed and ideated on a feature to solve the problem of having to go through long videos to find key moments that really mattered. We designed a Moment marker which essentially allows the user to mark certain moments while recording the video allowing the user to edit their videos and view these moment effortlessly at a later time.
I worked with developers, a film maker and project managers to execute this idea. My role in this project was primarily UX Design. I designed the feature and created a narrative for the same.
Food is celebrated for it’s diversity. With fitness taking the forefront in most of our lives, most of us follow a particular type of diet. But one of the main challenges when on a diet plan is the mundane food routine. It can be a frustrating experience to follow a diet plan while traveling to places. Diets restrict us to have a certain type of meal. But each culture has different recipes for the same diets and that’s where the opportunity lied. Bon Appetitie translates diets across different cultures by matching your diet profile with people across the world with the motive of helping people find various recipes from different cultures following the same diet.
Click here to view the interactive visualization
This visualization was created as a part of my visual technology class at Northeastern University.
The process involved analyzing the data set, scrapping and cleaning the variables that I wanted as a part of visualization and ideating and designing the graphic itself. The data used for the project is Summer Olympic medalists 1896 to 2008 and is sourced from The Olympic Database. You can find the data set by clicking here. This project was created using D3.js.
As a part of my studio project at Northeastern University, I conducted a series of visual experiments to explore the rhythmic structure and emotional tones in poetry. A non-expert who appreciates poetry often found it challenging to understand the technical aspects of poetry. The visual experiments were conducted by using text analysis tools such as monkey learn and Watson to study the sentiment score, readability scores and emotion tonality. The exploration led to the development of a poetry teaching tool.
Venezuela is a country at its brink. This project was designed as a part of my studio project at Northeastern University. This infographic was designed by studying news articles about Venezuela and highlighting some of the important problems by quoting them. The quotes were designed to add a more personal note to the problem people are facing at Venezuela. The idea was to highlight the problem with their own voices.
Data for this project was sourced and studied from a brief provided by our professor, newspaper articles and online research. The infographic consists of 27 visualizations designed as a fold able poster of size 23.4 x 33.1 inches using a 3 x 2 grid layout. The main categories of data collection were
1.Economic crisis
2.Population
3.Exports and imports
4.Energy consumption
6.Historic timeline
This project was made for information studio at Northeastern University. In this project, I recorded data from 3 trips in the year 2016. The starting destination for all three trips was my home in Boston, Massachusetts. The first trip was to my school, Northeastern University. The second was to Antelope Canyon and the third trip was to my native home, India .
Data
Data for this project was recorded manually. I recorded the data during each of trips in a notebook. The data recorded included
1. Mode of transportation
2. Time to destination
3. Time for each activity
4. Location
5. Total distance covered
This project was made for Visual Communication at Northeastern University. Type can be a powerful tool for communication. The constraint of the project was to use type alone as a mode of communication to convey what the words mean in a 10 x 10 box. A combination of opposite words are visually represented using typeplay. The selection of a typeface and composition of words were crucial in executing this project.
